Business Intelligence (BI)
As described
briefly in Customer Relationship Management (CRM) part,
here we are going to make you have a clearer view of
the difference between Customer Relationship Management.
The main distinction is CRM puts together the information
and business actions. Business Intelligence is actually
the practice in analyzing business operation and performance
by using corporate data, where the data can be both
localized and centralized.
Outcomes
from Business Intelligence will be interpreted and evaluated
to be implemented by CRM with business actions. Three
most common approaches in doing Business Intelligence
are
Querying & Reporting
All these methods
will make Management to have a more comprehensive
view over company data and so could make a more optimized
action to the business.
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